This is the fourth framework inside The Reinventor’s Mindset and the first in Part Two: Reading the Current, which focuses on transforming systems rather than self.

Most leaders trying to drive change inside organisations make the same mistake: they try to convince everyone. They build the business case, socialise the idea, present to committee after committee, and burn out pushing against resistance.

But you can’t push water. You find where it’s already moving.

Inside most organisations, people have already been pushing for the change you want. They’ve written memos that went nowhere. They’ve raised hands in town halls. They quietly gave up hoping anyone would listen. These people are your coalition. They don’t need convincing. They need a signal that it’s time to move.