The Reinventor’s Mindset™

Eight frameworks for transformation without departure

The Reinventor’s Mindset is a map to create and reinvent from exactly where you are.

It supports both creating – building something new inside established systems, and reinvention – transforming yourself and renewing what’s grown stale.

Transformation is not something new. It’s reclaiming something true.

Ashton Jones
Author, Bold Water (Coming 2026)

Frameworks

Learning to Float

Transform yourself first. You can’t change systems until you’ve changed yourself. Commit before you’re capable. Become by doing. Let difficulty be the teacher.

∴ Commit Before You’re Capable
Book it, then become it

∴ Become by Doing
Becoming starts ugly

∴ Cold Clarifies
Difficulty is the teacher

Reading the Current

Then transform systems. Find where energy already exists. Pay the price of coalition. Move fast enough that the antibodies can’t catch you.

∴ Find the Current

Coalition is not consensus

∴ Pay the Price
Momentum beats purity

∴ Radical Ideas Demand Speed
Velocity protects innovation

The Endless Ocean

Sustain both. Growth through subtraction. Close chapters properly before opening new ones.

∴ Prune the Tree

Growth through subtraction

∴ Lessons Live in the Landing
Touch the wall before you turn

∴ Keep Treading Water
You’re always becoming

Learning to Float

Transform yourself first. You can’t change systems until you’ve changed yourself. Commit before you’re capable. Become by doing. Let difficulty be the teacher.

Commit Before You're Capable

Book it, then become it

Become by Doing

Becoming starts ugly

Cold Clarifies

Difficulty is the teacher

Reading the Current

Then transform systems. Find where energy already exists. Pay the price of coalition. Move fast enough that the antibodies can’t catch you.

Find the Current

Coalition is not consensus

Pay the Price

Momentum beats purity

Radical Ideas Demand Speed

Velocity protects innovation

Reading the Current

Then transform systems. Find where energy already exists. Pay the price of coalition. Move fast enough that the antibodies can’t catch you.

Find the Current

Coalition is not consensus

Pay the Price

Momentum beats purity

Radical Ideas Demand Speed

Velocity protects innovation

Ashton Jones

Transformation is a learnable skill, not a personality trait. I build new things inside systems designed to stay the same – and I teach others to do the same.

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