Ashton Jones
Transformation • Innovation • Author • Speaker • Lecturer
Ashton Jones is currently Director of Customer Innovation at Insignia Financial, where he led the launch of MLC Retirement Boost – 500 clients and $100 million in three months, one of Australia’s fastest-growing retirement products.
Previously he built TAL’s retirement business from concept to market leader, won the largest group insurance implementation in five years, and co-led three large-scale M&A transactions.
He grew up in housing commission in Sydney. Learned to swim at 34. Lost 40kg. Completed triathlons. Visited all seven continents.
Currently writing Bold Water – a book about transforming systems that resist change, starting with yourself.
Guest lecturer at University of Sydney Business School. INSEAD Advanced Management Programme 2025 (Vice President, Cohort 135).

From humble beginnings
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2006
Opening that graduate offer felt like I might just make it out of this world. Pull us out of the mud.

2022
An idea to protect customers from their first job until their last breath.

2024
The man who barely survived one lap in Fairlight Pool was the same man floating in the Southern Ocean. Not new, transformed.

1998
Our home wasn’t much. A row of public housing next to a fire station. Drab and dreary. But solid. Stable.

2021
The beach was my family’s birthright, and I’d finally accessed it.

2023
You become a triathlete by finishing a triathlon. Not by looking like one at the start.

2025
The same principles that got me across 1.5KM of open ocean got MLC Retirement Boost to market in eight months.
Ashton Jones
Transformation is a learnable skill, not a personality trait. I build new things inside systems designed to stay the same – and I teach others to do the same.
Copyright: © 2026 Ashton Jones. All rights reserved.
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