Radical Ideas Demand Speed
Velocity protects innovation.
A framework from The Reinventor’s Mindset™ by Ashton Jones
What does “Radical Ideas Demand Speed” mean?
This is the sixth framework inside The Reinventor’s Mindset. It argues that the more radical the concept, the faster you should move. Not because speed is inherently good, but because organisations have immune systems - and radical ideas trigger antibodies.
Committees, reviews, consensus processes, governance layers. They don’t kill ideas with a single blow. They kill them slowly, through a thousand small delays. Each one seems reasonable. Together, they’re fatal.
The Insight
The more radical the concept, the faster you should move. Speed prevents the coalition from fragmenting.
The Velocity–Antibody Curve
Every organisation has an immune system. Your only defence is speed. Move slowly and resistance builds faster than momentum. Move fast and you’re in market before the opposition mobilises.
The Question
“What’s the half-life of your idea?”
Why it matters?
Facts on the ground beat slides in a deck
The more radical the concept, the faster you should move. Speed prevents the coalition from fragmenting. Every month of delay is a month for antibodies to form.
How do you apply Radical Ideas Demand Speed?
Take your current idea. Define the eight-week version. Cut everything non-essential. Ship before the organisation’s immune system reacts. Then iterate from a position of reality, no theory.
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FAQ
01.
Doesn’t moving fast create risk?
Moving fast creates different risk. Moving slowly creates the risk of death by committee. For genuinely radical ideas, the risk of delay exceeds the risk of imperfection. Ship a minimum viable version and iterate - don’t perfect a proposal that never launches.
02.
How do you balance speed with governance and compliance?
You don’t bypass governance. You engage it early and move it in parallel, not in sequence. New product development must often navigate compliance workstreams alongside product development rather than waiting for sign-off before starting. Parallel beats sequential.
Ashton Jones
Transformation is a learnable skill, not a personality trait. I build new things inside systems designed to stay the same – and I teach others to do the same.
Copyright: © 2026 Ashton Jones. All rights reserved.
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